Product design that helps startups convert, retain, and grow.
I partner with SaaS and AI startups to improve user adoption, simplify complex workflows, and build products that scale.
Subscription or Project Based | Pause and cancel anytime
A whole design team in one.
Marketing, product and visual design — all the surfaces founders need to ship and grow.
Websites
Landing pages that convert.
Mobile
Native app UI/UX design.
Audits
Deep-dive UX reviews.
Decks
Investor-ready slides.
Brand
Identity & design systems.
Social
On-brand graphics & assets.
The workflow.
Two ways to work together. Same simple process. Pick what fits you best.
The process — whichever option you choose
Brief
Share your goals, references and requirements — a quick written brief is all we need.
Queue your requests
Everything lives in your dedicated Trello board. Fully async, fully transparent.
Design phase
I pick up the active task and design it, typically delivered within ~48 hours.
Iterate & approve
Unlimited revisions until you are 100% happy. Then we move to the next task.
Start with a project.
Try the workflow without the commitment. Move to the monthly subscription whenever you're ready.
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Specialized services.
Beyond the package work. Targeted help for product, process and growth challenges.
Design Systems for Startups
Messy Figma files, inconsistent components and slow dev cycles. A solid system helps teams scale and collaborate.
- Figma Design System Setup
- Design System Cleanup
- Component Library Creation
- Developer Handoff Optimization
Accessibility Reviews
Accessibility matters, but most teams lack the internal expertise. Make your product usable for everyone and stay compliant.
- Accessibility Audit
- WCAG Compliance Review
- Inclusive UX Review
- Accessibility Design Fixes
UX Research as a Service
Startups often skip research because it feels expensive. Deliver insights instead of screens to de-risk product decisions.
- User Interviews
- Usability Testing
- Customer Journey Mapping
- Prototype Testing
- Research Sprints
AI Product UX
AI products need a different design language. Help teams ship copilots, chat interfaces and automation tools people actually trust.
- AI Product UX
- AI Workflow Design
- Conversational UX
- AI Feature Discovery
- Human-AI Interaction Design
Service Design
Go beyond screens to design end-to-end experiences across customer journeys, operations and support touchpoints.
- Service Blueprint Creation
- Customer Journey Mapping
- Experience Strategy
- End-to-End Service Design
Fractional Product Designer
Ongoing design partnership instead of one-off projects. Embed senior design into your team for 1–2 days per week.
- Fractional Head of Design
- Fractional Product Designer
- Startup Design Partner
- Design Advisor
Design Operations
Founders feel the pain of inconsistent workflows and Figma chaos, even if they don't know the name for it.
- Figma Workspace Optimization
- Design Process Improvement
- Design-to-Development Workflow Setup
- Design Team Operations
UX Writing + Content Design
The words inside the product are often the quickest win. Clear copy reduces friction in onboarding, buttons and empty states.
- UX Writing
- Product Copy Optimization
- Onboarding Content Design
- Content-First UX
SaaS Onboarding Specialist
A focused specialty with an obvious ROI. Improve activation, retention and the first-time user experience.
- Onboarding Design
- Activation Optimization
- Retention Improvements
- First-Time User Experience
Recent projects.
Websites, apps and brand systems for startups and large companies.
Book Village
Tablet · Educational SaaS
Finding Employment in Knysna
Mobile App · Social
Droply
Mobile App · UI/UX
Book Village Illustrations
Graphics · Educational SaaS
Lazy Genes
SaaS · Internal Management Tool
Loop Smart Home
Mobile App · UI/UXFounders who shipped.
Felt like having a senior designer on the team without the hiring drama. Tasks just kept landing in my inbox.
The UX audit alone paid for itself in a week. Conversion on our pricing page jumped 28%.
Fast, opinionated, and surprisingly easy to work with. Exactly what a busy founder needs.
The subscription.
When you'd rather not think about scope or invoices. Unlimited design requests, delivered async, one at a time. Pause or cancel anytime.
Unlimited requests — one at a time. Pause or cancel anytime.
- One request at a time
- Average 48h delivery
- Unlimited revisions
- Pause whenever
Good to know.
Let's design something simple.
One spot opens up every few weeks. Drop a note and I'll get back within a day.
hello@studiolima.com